A campaign for the decriminalization of abortion in Germany.

The colorful, diverse uteruses are representing self-determination as a human right. Each uterus woman is unique and has the right to make decisions about her body. A single law coming from 150 years ago, can’t determine the decisions of each woman. We made Instagram posts, AR Filter, and designs of the assets used in the demonstration against the law.

Agency: BBDO Group Germany (Jeannette Bohne, Tatjana Genin, MIchelle Krahnenfeld, Anja Schwarzmann)

Campaign Website: www.keingeburtstagfür218.de

More info (German): https://www.wuv.de/marketing/terre_des_femmes_fordert_abschaffung_von_paragraf_218