Running in a city can be tough. Running in a chaotic city like Berlin even tougher. The brief was to motivate and celebrate the runners of Berlin while transporting that specific Berlin vibe, the grittiness, the open-mindedness and the honesty – all with a very small budget as this is a local Berlin only campaign. The main focus is showing that Nike really gets Berlin runners – not just selling a pair of trainers or sporting gear.

#YouCantStopBerlin

Durch Berlin rennen ist fucking shit. Touristen, Dunkelheit und der ganze Dreck der Stadt machen sie für Läufer zur ultimativen Herausforderung.

Für Nike feiern wir die Stadtläufer.

#YouCantStopBerlin

Idee & Design: Saydan Celik
Text: Jeannette Bohné