smart / Perfect Fit

Online Video - Short Form

At least at once, all of us came across a moment, a thing fits perfectly into another thing. It is a rule in nature. So there is a perfect match: Smart Fortwo and the city!

We found and created the perfect fit videos, to tell the people about the feeling how smart is the best compatible vehicle for the city. It is also a mesmerizing moment that makes you feel oddly satisfying. Like parking somewhere with a Smart Fortwo. It has been watched over 600.000 times on Youtube. So we can tell this is the most oddly satisfying commercial ever.

Agency: BBDO Berlin